SEE BETTER LEARN BETTER

Challenge

As much as 50% of children in Mexico are currently in need of glasses, a major reasons for a drop in academic performance.

How can we make wearing glasses more appealing to children?

“SEE BETTER LEARN BETTER” is a free eyeglasses program in partnership with the Mexican government and Augen Optics.

A collection of customizable and iconic corrective eyewear that is specifically designed for students, ages 6-18 years old.
I was giving the task to develop a low cost and durable solution which could be distributed in schools throughout Mexico and allow children to customise their personal glasses from a variety of frames and colors.
book_1_fa
book_2_fa

By designing a series of eyewear that is specifically tailored to the needs of school children, the “SEE BETTER LEARN BETTER” design is improving lives for years to come.

Client

AUGEN VERBIEN at FUSEPROJECT / 2010

My Role

Art Direction,

Visual Design

Awards

2011 IDEA Award, Silver

2011 AIGA (Re)Design Award