VELA

Challenge

The involvement with common fitness gear is superficial, often rather dreadful and unengaging.

How can we create an enchanting exercise experience?

A leap in design expression

VELA is a cycle trainer that challenges the design expression of current products. Transforming from a sculpture into a functional object, when in use.

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A leap in immersive interaction

The interface is solely controlled by using the bicycle. There is no set up or configuration needed.

Projections around the bike create an immersive training experience,  reacting intelligently to the behavior of the user.

Whether you just like to go on a relaxing drive or you would like to workout, the interface will respond with the appropriate feedback.

“THE BIKE THAT LOOKS LIKE ART.“

FORBES

Client

Leap lab.  at LUNAR /2012

My Role

Art Direction

Visual Design

UX Lead

Awards

2013 IDSA Gold – Excellence Award
2013 Red Dot Best of the Best
2013 SPARK: Concept Pro Award